Google rules the online search world with services such as Google Finance, Google Earth, and Google Books. Its next plan of action is to take on the online shopping king, Amazon and compete in the world of internet retailing.
Google has been negotiating partnerships with some major retailers (speculations include Macy’s and GAP) to offer customers a new online shopping option where they would receive their orders within 24 hours. They hope to launch the service within the next year.
This is no new rivalry however. Google and Amazon have been competing for some time now, both offering customers e-readers and e-books.
There have been some concerns regarding Amazons strong customer following, however Google has “responded by beefing up its product-search service, adding user ratings and reviews, as well as showing shoppers whether some inventory is available for pickup in nearby stores. Last year, Google also launched special visual-recognition technology to help shoppers find apparel, or ‘soft goods’.”
This new shopping system has great potential, especially with its unique and appealing 24-hour delivery promise (other providers have tried this and failed, but Google is confident as it would be partnering with several companies, including United Parcel Service) and could prove to be a worthy candidate against the big names in online retailing.
Read more at: http://online.wsj.com/article/SB10001424052970204012004577072323400561792.html?mod=WSJ_Tech_RightMostPopular
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