Twitter recently launched a self-serve option for its ad platform. It’s still in the beginning stages and only available to select buyers, but Twitter is in the process of expanding the platform in order to be able and cater to a wider range. This is just one more step towards Twitter becoming a big gun like its worthy competitor Facebook.
Twitters PR rep, Matt Graves, commented saying, “Last month, Twitter began testing self-service advertising with a handful of existing advertisers. These advertisers can now set up and run their own Promoted Products campaigns and pay via a credit card. This is an important step in continuing to grow Twitter’s business. Our Promoted Products can help small and medium-sized businesses build their audience on Twitter and better engage with the people they want to reach. As with all of our advertising efforts, we’re starting small, testing carefully and making improvements as we learn what works. We will slowly roll this capability out to more advertisers in the coming weeks and months.”
Although some people have been patiently waiting on this for quite some time, it’s actually a huge milestone for Twitter as it tries to reach the $8 billion mark.
http://allthingsd.com/20111201/twitter-quietly-finally-launches-self-serve-ads/
Twitters PR rep, Matt Graves, commented saying, “Last month, Twitter began testing self-service advertising with a handful of existing advertisers. These advertisers can now set up and run their own Promoted Products campaigns and pay via a credit card. This is an important step in continuing to grow Twitter’s business. Our Promoted Products can help small and medium-sized businesses build their audience on Twitter and better engage with the people they want to reach. As with all of our advertising efforts, we’re starting small, testing carefully and making improvements as we learn what works. We will slowly roll this capability out to more advertisers in the coming weeks and months.”
Although some people have been patiently waiting on this for quite some time, it’s actually a huge milestone for Twitter as it tries to reach the $8 billion mark.
http://allthingsd.com/20111201/twitter-quietly-finally-launches-self-serve-ads/
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