E-Book Industry

I was reading over Julia's Post of Google entering the e-book industry in Canada and I found some interesting stats on the e-book industry on the globe and mail. Digital readers are changing the traditional system of going to borrow books from their local library. Today, there is a wait list (Almost 50 ppl!) for several bestseller books from the Vancouver public library, in the e-version. Although several libraries have had e-version of books for nearly 10 yrs, it has recently became very popular. Although there are still online book websites like Amazon and public libraries, I think that Google's move to enter the Canadian e-book industry was very smart.

Although Google charges more then competitors, I don't think this will be a huge setback. I think because google is the largest search engine, I think that people who are searching for books, an e-version available to purchase will pop up automatically which will entice consumers to purchase a google e-book over searching for another e-book which can be time consuming. Take a look at youtube. After Google purchased youtube, searching topics on google would include results from youtube which helps individuals find exactly what they are looking for. Youtube has grown substantially over the last few years with the help and support of Google.

The e-book industry in Canada is booming, and I think that Google will be able to gain a large percent of the market.

View of the article:

http://www.theglobeandmail.com/news/national/british-columbia/digital-readers-are-changing-the-traditional-library-system/article2136000/