This partnership was announce at the beginning of the month. Disney and Youtube are coming together in the effort to provide more original content to online users. Disney is working to re-launch their disney.com in the fall of 2012, and are looking forward to having youtube as a partner to expand the online audience that they already have.
Disney’s videos and current programs will be available through their website, and youtube. This is a great move for youtube, because they have trying to keep their offerings of original content online.
Youtube and Disney plan to spend 10-15 million on providing their original video series content through online streaming to customers. Disney is aware that although their brand is very established, it is not strong enough to bring in enough kid audience who are looking for online videos. They are very excited about partnering up with youtube and the opportunities that this could bring to their business. They both believe that this will increase “viewership” and attract a lot of new advertisers.
They plan to have Walt Disney in charge of all producing, while youtube will form a “Disney Channel” on their website where the original content can be streamed from. Disney has been working hard over the years to make an online platform where kids - their target audience- can go to get their products. Both companies see this partnership as beneficial to them, youtube is looking forward to seeing new audiences come in once Disney is onboard. Disney will be splitting its revenue with youtube, and selling all advertisement inventory as well.
I think that this is an interesting partnership, and will in turn be successful. With the reputation that both of these companies hold, it will bring an interesting aspect to the online community for Disney. This is a great way for Disney to show that it is trying to always be evolving with today’s society, and our technological advances that we bring to every industry.
http://www.theglobeandmail.com/news/technology/tech-news/youtube-teams-with-disney-for-family-friendly-video-channel/article2228000/
http://www.yousaytoo.com/mmedia-biggies-disney-and-youtube-together-in-a-video-deal/1379107
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