“Google jumps into Canadian e-book business”

On Tuesday Google entered the Canadian e-book market, launching an online store that will have hundreds of thousands of titles available for purchase. They will be competing against tough competitors like Amazon and Kobo. Google states that they have a competitive advantage over their competitors because the titles purchased on its new e-books store can be stored online and accessed on a wide variety of devices, such as, Andriod, Apple tablets, smart phones, and PCs and the Amazon Kindle will not be compatible with the titles bought at Google’s e-book store.

Another great advantage to Google’s e-book is that you have access to the global Google cloud, allowing you to access your book wherever you are.

When the store was launched on Tuesday critics claimed that Google’s prices were much more than competitors and that it will be tough for them to compete in the market. Google came back with a statement saying that because of their massive catalogue of books and broad range of compatible reading devices they believe consumers will choose to purchase their e-books over competitors.

Do you think that Google will be able to successfully compete in the Canadian e-book market against giants like Amazon?

To view Article: http://www.theglobeandmail.com/news/arts/books/google-jumps-into-canadian-e-book-business/article2221606/